Insights
Analytics
Which platforms report metrics, what they report, and over what period
Where: the Analytics section
Analytics shows account-level performance for the platforms that expose it. Per-post numbers live on the post itself, see Post actions and statistics.
Platforms with analytics
Only 10 of the 34 platforms report analytics back to Nitty Music Social. The rest either have no analytics API or do not expose one Nitty Music Social can use, so they do not appear in the left rail here even though they work fine for posting.
| Platform | Ranges available |
|---|---|
| Facebook Page | 7, 30, 90 days |
| Instagram (Facebook Business) | 7, 30 days |
| Instagram (Standalone) | 7, 30 days |
| LinkedIn Page | 7, 30, 90 days |
| TikTok | 7, 30 days |
| YouTube | 7, 30, 90 days |
| Google My Business | 7, 30, 90 days |
| 7, 30, 90 days | |
| Threads | 7, 30 days |
| X | 7, 30, 90 days |
LinkedIn analytics are available for Pages, not personal profiles, because that is what LinkedIn’s API exposes.
What each platform reports
Metric names come from the platforms themselves, so this is indicative rather than exhaustive. Several platforms return whatever set their API decides to send on the day.
| Platform | Typical metrics |
|---|---|
| Facebook Page | Page impressions, post engagement, followers, media views |
| Followers, reach, likes, views, comments, shares, saves, replies | |
| LinkedIn Page | Page views, clicks, shares, engagement, comments, organic and paid followers |
| TikTok | Followers, following, total likes, video count, views, recent likes, recent comments, recent shares |
| YouTube | Estimated minutes watched, average view duration and percentage, subscribers gained and lost, likes |
| Impressions, pin clicks, click rate, engagement, saves, outbound clicks | |
| Threads | Views, likes, replies, reposts, quotes |
| X | Impressions, likes, quotes, replies, reposts, bookmarks |
| Google My Business | Website clicks, phone calls, direction requests, desktop and mobile map views |
Per-post metrics
Per-post statistics are not on this page. Open the post in the calendar and choose Statistics, see Post actions and statistics. These platforms report them:
| Platform |
|---|
| X |
| LinkedIn Page |
| Instagram (Facebook Business) |
| Instagram (Standalone) |
| Facebook Page |
| Threads |
| YouTube |
| Google My Business |
| TikTok |
| TikTok Business |
| Dribbble |
Dribbble and TikTok Business appear here but not in the account-level table above: they report per-post metrics only.
Reading the cards
Each metric is a card with a sparkline, a total for the period, and a trend indicator against the previous period of the same length. Changing the range recalculates both.
When a chart is empty
The channel was connected recently
The channel was connected recently
Most platforms only return data from the point the connection was authorised. Give it a few days.
The account is too new or unverified
The account is too new or unverified
Several platforms withhold analytics for new accounts, and Google Business withholds them for unverified profiles. The API returns nothing rather than an error, so the chart is simply blank.
The channel needs reconnecting
The channel needs reconnecting
An expired token breaks analytics before it breaks posting. Check for a red marker in the channel sidebar.
The date range is longer than the platform allows
The date range is longer than the platform allows
Try 7 days. If that works and 90 does not, the platform is refusing the longer window for this account.
Empty state
With no analytics-capable channels connected, the page tells you which platforms qualify and links back to the calendar to connect one.
Analytics over the API
Everything here is also available through the Public API, both per channel and per post.